Chinatown Food Innovation: 1st Frozen Pineapple Tart

Press Release

Introducing the Revolutionary Frozen Pineapple Tart:
A Fusion of Innovation, Tradition, and Sustainability

Singapore, 14th September 2023 - We are thrilled to announce the launch of our groundbreaking product, the first-ever Frozen Pineapple Tart in the market. This innovative creation is set to redefine the frozen food industry with its unique combination of authentic taste, extended shelf life, and zero-waste approach.

Our Frozen Pineapple Tart is a testament to our commitment to offering products that are not only delectable but also environmentally friendly. This pioneering product reduces zero wastage, making it a perfect choice for those who are passionate about sustainable living.

One of the standout features of our Frozen Pineapple Tart is its long shelf life. With no preservatives or flavourings, our tart maintains its freshness and taste for an extended period. The secret lies in its frozen; simply air-fry to enjoy a fresh, warm treat every time.

At the heart of our Frozen Pineapple Tart is a pure pineapple filling. We pride ourselves on using only authentic ingredients to deliver the true flavour of pineapple. This, combined with a high percentage of butter, results in a tart that is fluffy, buttery, with thinner dough and more filling.

Our Frozen Pineapple Tart is not just another food product; it's a work of art. Each tart is artisanally crafted into a half pineapple shape, adding a touch of elegance and creativity to your dining experience.

"We believe that our customers deserve the best, and this is exactly what our Frozen Pineapple Tart delivers," said Mr Sunny Koh, creator and managing director of Chinatown Food Corporation "We have combined innovation with tradition to create a product that not only tastes great but also aligns with our commitment to sustainability."

Pineapple is a symbol of prosperity and good luck, making our tarts the perfect gift to share with family and friends during these special occasions. So not only are you treating yourself to a delicious and sustainable dessert, but you're also sharing good fortune with your loved ones.

Experience the delightful fusion of innovation, authenticity, and sustainability with our Frozen Pineapple Tart. It's more than just a tart; it's a revolution in the frozen food industry.

Chinatown Food Frozen Pineapple Tart is available for sale at NTUC FairPrice supermarkets and our website. For more information about our Frozen Pineapple Tart and other innovative products, please visit our website at


About Chinatown Food Corporation Pte Ltd
Chinatown Food Corporation is a leading innovator in the frozen food industry, dedicated to creating tasty, high-quality and wholesome products. We believe in using only the finest ingredients and maintaining a zero-waste approach to help preserve our environment. Our commitment to quality and sustainability sets us apart and enables us to deliver products that are not only delicious but also environmentally friendly.

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